Over the past two decades, Italian industry has experienced a deep crisis, characterized by a constant process of deindustrialization and the sale of many of our historical brands to foreign groups. Iconic brands such as Fiat, which was sold to the FCA group (later merged with PSA to create Stellantis), Lamborghini and Ducati, which ended up under the control of Audi-Volkswagen, Maserati and Ferrari now part of the Exor group, as well as the passage of Parmalat to the French Lactalis, and the emblematic case of Loro Piana, which ended up in the portfolio of the luxury giant LVMH. These are just a few examples of a trend that has seen the beating heart of Italian industry ceded, piece by piece, abroad.

The National Conapi Study Center has been denouncing this phenomenon for some time, speaking of a real “disaffection” towards our companies. But whose fault is it? Weak industrial policies, a lack of long-term vision and a ruling class incapable of protecting the national economic heritage. Where has the creativity and nationalist sentiment that made Italy a world beacon of innovation and craftsmanship gone?

The truth is that we have stopped believing in our potential, preferring to sell off the family jewels rather than invest in them. But all is not lost! Italy still has a great industrial and artisanal heritage, made up of unique skills and excellence recognized around the world. It is time to stand up again and defend what is ours, returning to be protagonists, not just spectators, of our industrial history.