Viticulture and wine tourism: a business model for the development of inland areas

The National Confederation of Artisans and Small Entrepreneurs (Co.N.A.P.I. Nazionale), together with the Co.N.A.P.I. Study and Research Center, are pleased to invite to the conference “Viticulture and wine tourism: an entrepreneurial model for the development of inland areas,” to be held in Taurasi on November 27, 2025 at the Carlo Gesualdo Hall of the Castello Marchionale, at 4:30 p.m.
The initiative aims to explore the strategic role of the wine supply chain as an economic, social and cultural infrastructure of low population density territories. Through the presentation of the National Report on Sustainable Viticulture and the analysis of entrepreneurial experiences, the conference will examine the processes of innovation, internationalization and the building of synergies between micro and small enterprises, with a special focus on the potential of wine tourism as a lever of territorial competitiveness and regeneration of inland areas.
The event will bring together scholars, professionals and industry representatives to discuss tools, strategies and prospects for development, with the aim of promoting new opportunities for sustainable growth for the local production system. The meeting will conclude with a discussion open to businesses and institutions in the area.
Institutional sponsorships include the Municipality of Taurasi (Av) and the Order of Agronomists and Foresters of the Province of Avellino.
Please note that participating Agronomists and Foresters will be awarded Training Credits in accordance with CONAF Regulation 9/2022.